August 2019 Ruminations & Ronnifications

It is all relative…

Although I cherish my customers and rely on the feedback they provide, I must admit, some days, it’s hard to swallow.

I had a patron write the following:

“You should have red onions in sauce like all N.Y. delis or hot dog carts have. You call yourself a New York deli… shame on your Florida location.”

Here is what I wrote the gentleman in reaction to the “shame”:

We have baked beans, sauerkraut, chili, Cole slaw, fried onions, potato salad, mustard, Russian dressing, crispy onion straws, raw red onions to put on hot dogs, Ira. 

This is not a cause for shame. Parent and child dying at the border is a shame, war is a shame, homelessness is a shame, poverty is a shame, hunger is a shame – not having onions in sauce is not a shame.  As you now realize, Ira, I respectfully disagree with your characterization.

Other than this, Ira, we have a lot in common. We both live or lived in Glen Oaks; however, our family – as I was growing up – was evicted with our furniture thrown onto the streets. That, too, was a shame. But I recovered and I am certain that you, too, will recover as well. We both have the letter o twice in our last name.  And, admittedly, there are differences as well. You are a Sexagenarian while I am a Septuagenarian. I am follicly challenged and, I am sure, you are not.

I and the employees at Ben’s helped build this company from a small bankrupt kosher deli on the south shore of Long Island to having multiple locations in an industry which faces hard times, but I have faced hard times in my life before. This is not to say that you haven’t experienced pain, suffering and success in your life, but just a way for me to put onions in red sauce in perspective.

Having said this, Ira, if you let me know the day before when next you’ll visit Ben’s in Boca Raton, I’ll make certain that you may have red onions on your hot dog!!!

Thank you for your comment, Ira. I really do cherish customer interaction. It keeps me on my toes and helps me strive to be better.

See ya at the deli!

Ronnie

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